Digital Marketing | training at AITC

Armenian-Indian Center for Excellence in ICT (AITC) and Enterprise Incubator Foundation (EIF) are happy to announce a new training on the topic of “Digital Marketing”. The training will be delivered by Nane Matevossyan, who is an Independent Marketing Consultant, Trainer and Coacher for nearly 10 years with 8 years academic educational background and MBA in Marketing Management from SBS (Swiss Business School).
Description
The goal of the training is to realize the significance of Digital Marketing and develop skills and knowledge needed to implement and improve the Digital performance of any company you want.
The training is designed for the Marketing Specialists, Marketing and PR Managers and for them, you has a Marketing, PR, Economist or IT background and want to continue in the Digital Marketing.
Knowlege to be gained
Main topics to discuss:
#Topic 1 - Introduction to DM
Traditional Marketing vs Digital Marketing
Digital Positioning and Content
Digital Branding
Digital Marketing Mix
#Topic 2 - Website and SEO
Web Site as a Broadcasting Tool
Web Site Performance
Search Engine Optimization (SEO) and Organic Search – Practice
Secret Tools in SEO
#Topic 3 - Search engine marketing (SEM)
SEM Tools and their Usage
PPC (Pay Per Click) advertising – Practice
PPC Performance and Optimization– Practice
#Topic 4 - Social Media marketing (SMM)
SMM Specifications and Tools
Content Marketing and Strategy
SMM in Contemporary Digital Marketing
#Topic 5 - Digital Advertising
Sorts of Digital Advertising
Digital Advertising Platforms and Formats
Digital Advertising Insertion - Practice
Digital Advertising Strategy and Media planning - Practice
#Topic 6 - Analytics
Analytics Tools in Digital Marketing
Dimensions and Metrics
Google Tools – Practice
#Topic 7 - Email marketing
Email marketing Tools
Email Marketing Strategy
#Topic 8 - Mobile Marketing
Mobile Promotion
Mobile Strategy - Practice
Mob sites vs Mob Apps
Mobile Advertising Specifications - Practice
Training details: Training start day: May 3, 2016
Training duration: 28 hours , 14 days
Training timing: Tuesday and Friday at 19:00-21:00
Training fee: 95 000 AMD (for the entire course)
Pre- Requisites
Marketing, PR, Economist or IT background or knowledge is needed.