Fashion marketing and business management

Fashion marketing and business management
2 in 1 Training course package
Date and time: 24 and 25 March, 18:15-20:15
Payment deadline: 23 March
Participation fee: 20,000 AMD including all taxes, including pdf books, certificate of attendance and light refreshments.
Instruction language: Armenian
Duration: 2 meetings, each 2 hours
Venue: Amiryan 4 training hall
“Akademix Team” consulting and training company presents a professional training course, 2 in 1 option about «Fashion marketing and business management» with practical presentation through the study of various fashion levels that together constitute the global fashion system and fashion market – including fashion products manufacturing and quality management, fashion marketing and retailing, fashion franchises to develop your own particular basis of knowledge in fashion.
Training objectives
∙ Fashion market: Develop an understanding of fashion market, fashion product life cycle and fashion levels (High fashion, demi-couture, ready-to wear, mass fashion)
∙ Fashion products manufacturing: Understand how garments are sketched, constructed, manufactured
∙ Fashion semi products buying: Understand the importance of fashion yarns and fabrics in formal exhibitions
∙ Fashion products quality management: Compare the quality of clothing according to fashion levels and quality standards
∙ Fashion predictions: Identify the components of fashion forecast procedure, fashion trends classification and characteristics
∙ Fashion business options: Examine the impact of franchising and production delocalization
∙ Fashion retail business strategy: Understand the principles of fashion retail and develop an understanding of mono brand, multi brand stores and flagship stores concepts
Number of participants: 6
The number of participants attending this training is limited to 6 in order to ensure individual participation. Therefore it’s recommended to book as soon as possible.
The training focuses on professional topics of fashion, business, market and fashion industry with specific attention to case studies, tests and discussions.
Who can apply?
Fashion designers, editors, fashion business owners and managers, fashion marketers and merchandisers
Instructor: Lilit Tshughuryan, the author and trainer of bestseller training courses in “Luxury, fashion marketing and merchandising”. She is the founder and director of Akademix Team business consulting and training company, as well as a member of Women entrepreneurs network of Armenia, Women entrepreneurship Ambassador, lecturer of fashion merchandising, visual merchandising, fashion marketing. Lilit has worked with some of the world's largest and most recognizable fashion franchises operating in Armenia, from mass fashion to read-to-wear.