Digital Marketing Training

#Digital_Marketing_Training_Start
Armenian-Indian Center for Excellence in ICT (AITC) and Enterprise Incubator Foundation (EIF) are happy to announce a new training on the topic of “Digital Marketing”.
The training will be #delivered by Nane Matevossyan, who is an Independent Marketing Consultant, Trainer and Coacher for nearly 10 years with 8 years academic educational backgraund and MBA in Marketing Managemet from SBS (Swiss Business School). Additionally she is a certified trainer by famous Wix system in Webmaster and Digital Marketing area, as well as she is a Managing Partner of Slice Consulting company and founder of the Slice Academy vacational training and certification programm.
#Info_Day
We are happy to invite all interested people to participate in "Digital Marketing" training Information Session on November 9 at 7:00 pm. This info-session is designed for highly motivated and potential applicants interested in taking part in our upcoming training course. Entry is Free :)
#DESCRIPTION
The goal of training is to realise the significancy of Digital Marketing and develop skills and knowledge needed to implement and improve the Digital performance of any company you want.
The training is designed for the Marketing Specialists, Marketing and PR Managers and for them, you has a Marketing, PR, Economist or IT background and want to continue in the Digital Marketing.
#KNOWLEDGE TO BE GAINED
Main topics to discuss:
TOPIC 1
Introduction to DM
- Traditional Marketing vs Digital Marketing
- Digital Positioning and Content
- Digital Branding
- Digital Marketing Mix
TOPIC 2
Website and SEO
- Web Site as a Broadcasting Tool
- Web Site Performance
- Webmaster without Coding – Practice
- Search Engine Optimisation (SEO) and Organic Search – Practice
- Secret Tools in SEO
TOPIC 3
Search engine marketing (SEM)
- SEM Tools and their Usage
- PPC (Pay Per Click) advertising and SEA – Practice
- PPC Performance and Optimisation– Practice
TOPIC 4
Social Media marketing (SMM)
- SMM Specifications and Tools
- Content Marketing and Strategy
- SMM in Contemproary Digital Marketing and SMO
TOPIC 5
Digital Advertising
- Sorts of Digital Advertising
- Digital Advertising Platforms and Formats
- Digital Advertising Insertion - Practice
- Digital Advertising Strategy and Mediaplanning – Practice
TOPIC 6
Email marketing
- Email marketing Tools
- Email Marketing Strategy
TOPIC 7
Mobile marketing
- Mobile Promotion
- Mobile Strategy - Practice
- Mob sites, Mob Apps
- Mobile Advertising Specifications - Practice
TOPIC 8
Analytics in Digital Marketing or how to measure a refregerator?
- Analytics Tools in Digital Marketing
- Dimensions and Metrics
- Google Tools - Practice
TOPIC 9
E-Commerce (2 hours)
- E-Commerce rules
- How to develop an e-shop - Practice
TRAINING DETAILS
Start day: November 12, 2016
Duration: 28 hours | 14 days
Days & timing: Wednesday at 19:00-21:00 and saturday at 12:00-14:00
Training fee: 95 000 AMD (for the entire course)
#Info-Day: November 9 at 19:00 [entry is free]
Benefits: Standard Certificate and Slice Academy Certification availability
PRE-REQUISITES
Marketing, PR, Economist or IT background or knowledge is needed.
HOW TO APPLY
As the number of participants is limited the selection will be made on "first come - first served" and CV content basis. The selected students will be notified additionally.